Local Digital Marketing Articles & Insights

How to respond to reviews – good and bad

Helpful tips on how to handle those good and bad reviews Responding to customer feedback is critical to building a positive online presence. Answering online reviews increases customer engagement and generates more feedback - and is one factor used by…
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Why Your Website Needs an SSL Certificate

Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are…
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Four steps for responding to positive reviews

A good or bad reputation can mean the difference between a business thriving and expanding or closing its doors for good. In the digital age, a business's reputation is highly influenced by customers using online review platforms like Yelp, Google,…
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Two restaurant workers talking and looking at laptop

Improving Wages for Restaurant Workers

It’s been a long time coming, but the strain that the pandemic has brought to the restaurant industry has brought on a reckoning. In this article learn about the progress being made with the Raise the Wage Act this year…
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The 6 best Social Media Platforms for Restaurants

Social media platforms have changed the face of restaurant marketing altogether. Restaupreneurs no longer need to rely on word-of-mouth marketing and can use social media platforms to build brand awareness, display ads, and in turn, increase their revenues. If you…
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Man with hand over his face

Responding to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer but all the searchers that come afterward. Seeing a business…
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