Local Digital Marketing Articles & Insights

Free Microsoft Office on the Web

How to Use Microsoft Office for Free on the Web

I work with many small businesses that generally don’t need Microsoft Word or Excel, or other Office applications. They haven’t invested in Microsoft 365 when those funds could go toward something that directly impacts their business growth. But when communicating…
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How do Customers Feel About Payment Apps asking for Specific Tips

Payment apps asking for specific tips before service annoy the heck out of users – but still generate bigger gratuities.   Contributed by Alei Fan, Purdue University The big idea Asking customers to leave specific tip amounts before food is delivered…
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Why do Posts Disappear From Your Google Business Profile?

If they violate Google's posting policy, Google will remove posts from your Google Business Profile (formerly Google My Business). Common violations of the policy include postings that include one or more of the following: Including phone numbers is called "phone…
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Best Times for Restaurants to Post on Instagram

Sprout Social, a social media management platform, analyzed their customers' data to determine what days and times their Instagram posts resulted in the most engagement. Here's what they found. When is the best time to post on Instagram? On average,…
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How to respond to good and poor reviews

What are some helpful tips on responding to good and bad reviews? Responding to customer feedback is critical to building a positive online presence. Quickly answering online reviews shows customers that you appreciate and value their feedback. Your responses on…
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Why Your Website Needs an SSL Certificate

Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are…
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