Advertising Intelligence & Advanced Reporting

If you can't measure it, why do it?

Digital advertising campaign measurement and analysis can be overwhelming. Data overload is common and trying to compare one advertising platform against another requires logging in to different platforms to try to find common data points. We take the manual work out of managing and analyzing ad campaigns from multiple platforms with our free, Advertising Intelligence. Bring transparency and trust back to your digital advertising reporting so you can make informed decisions.

Advertising Intelligence made easy

Advertising Intelligence brings your pay-per-click (PPC) and digital ad campaigns from multiple digital advertising platforms under one roof for easy comparison. Get the metrics that matter the most, automated reporting, and find out what’s making you money.

• ✓ One login to view ad effectiveness for multiple platforms
• ✓ Stay up-to-date with a summary of the metrics that matter
• ✓ Dig deeper into the real-time data for each campaign
• ✓ See which platforms are making you money
• ✓ Pinpoint your ROI for every campaign
• ✓ Supports businesses with one or multiple locations

If you use outside resources to manage your digital advertising, Advertising Intelligence is your tool for easy oversight. Let Advertising Intelligence be the single source of truth for your advertising campaigns.

If it doesn't result in a profit, why keep doing it?

Digital advertising is great for getting your message out quickly and targeting your likely customer to boost sales for a period of time.

But are you ready to convert the traffic you're buying into hard cash? If the customer checks out a review website before making a purchase and sees a competitor with more reviews and stars you may lose that conversion. When they do click through to your website and it is slow or not mobile-friendly, they may bounce back and convert with a competitor.  

Before committing your budget, review your current online marketing readiness with our Free Snapshot Report. 

ROI calculator explained

Using Average Sale and Close Rate data collected from each unique user, a precise ROI can be calculated for your Google Ads and Facebook Ads campaigns.

View advertising results in real-time

Live reporting for your Google and Facebook digital advertising campaigns.

Use Advertising Intelligence to consolidate reporting from the following platforms

Google and Facebook are the most widely used advertising platforms.  By connecting your existing Google Ads and Facebook Ads Manager accounts to Advertising Intelligence, you can consolidate reporting from these advertising platforms:

• ✓ Google Search Ads
• ✓ Google Display Ads
• ✓ Google Analytics
• ✓ YouTube Ads
• ✓ Google Shopping Ads
• ✓ Gmail Ads
• ✓ Facebook Ads
• ✓ Instagram Ads
• ✓ Messenger Ads
• ✓ Audience Network Ads

Advanced digital advertising reporting and analytics

Because Advertising Intelligence is a free product, additional metrics and functionalities, like in-depth campaign oversight, and date filters, can be unlocked by upgrading with the Advanced Reporting add-on.

Visualize campaign results

Allows you to set a campaign objective, see the campaign funnel and performance.

• ✓ Customizable date range
• ✓ Relevant metrics to match your campaign objective
• ✓ Analysis of keywords and each ad creative

Get Advertising Intelligence for FREE!

We offer Advertising Intelligence as a free tool for as long as you need it.  By signing up you will also have access to the My Business App which includes other free products.  Advertising Intelligence provides the most important metrics and compares at the platform level.  When you're ready, it's easy to addon Advanced Reporting to unlock more detailed reporting for campaigns, individual ads, and keywords alongside Google Analytics results. See a comparison of features for Advertising Intelligence and Advanced Reporting.

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Features	Advertising Intelligence	Advanced Reporting
Bring Facebook Ads and Google Ads under one roof	✓	✓
Easy to use and understand	✓	✓
Delivers the most important metrics	✓	✓
Compare Facebook Ads and Google Ads results side-by-side on the Overview Page	✓	✓
Delivers the most important metrics, including real ROI	✓	✓
See total impressions, clicks, CTR, CPC, spending, and conversions in the Overview Page	✓	✓
For each campaign, see impressions, clicks, CTR, CPC, spending, and conversions on the Overview Page		✓
Customize the date range to compare results and view trends over time		✓
Click into any campaign to view the sales funnel, objective, and spend metrics specific to that campaign		✓
Deeper campaign analysis — See individual ad performance, keyword performance, Google Analytics results, and YouTube reporting (when applicable) within the Campaign View		✓