If you can't measure it, why do it?
Digital advertising campaign measurement and analysis can be overwhelming. Data overload is common and trying to compare one advertising platform against another requires logging in to different platforms to try to find common data points. We take the manual work out of managing and analyzing ad campaigns from multiple platforms with our free, Advertising Intelligence. Bring transparency and trust back to your digital advertising reporting so you can make informed decisions.
Advertising Intelligence made easyAdvertising Intelligence brings your pay-per-click (PPC) and digital ad campaigns from multiple digital advertising platforms under one roof for easy comparison. Get the metrics that matter the most, automated reporting, and find out what’s making you money.
- ✓ One login to view ad effectiveness for multiple platforms
- ✓ Stay up-to-date with a summary of the metrics that matter
- ✓ Dig deeper into the real-time data for each campaign
- ✓ See which platforms are making you money
- ✓ Pinpoint your ROI for every campaign
- ✓ Supports businesses with one or multiple locations
If you use outside resources to manage your digital advertising, Advertising Intelligence is your tool for easy oversight. Let Advertising Intelligence be the single source of truth for your advertising campaigns.
If it doesn't result in a profit, why keep doing it?
Digital advertising is great for getting your message out quickly and targeting your likely customer to boost sales for a period of time.
But are you ready to convert the traffic you're buying into hard cash? If the customer checks out a review website before making a purchase and sees a competitor with more reviews and stars you may lose that conversion. When they do click through to your website and it is slow or not mobile-friendly, they may bounce back and convert with a competitor.
Before committing your budget, review your current online marketing readiness with our Free Snapshot Report.
Spend smarter and saveAdvertising Intelligence helps you make informed decisions before allocating budgets and building campaigns. By pulling in data from multiple platforms, the smart insights and comparison tools help you to interpret which platforms deliver the best ROI. You can quickly determine what’s making you money and what was just a lesson learned.
ROI calculator explained
Using Average Sale and Close Rate data collected from each unique user, a precise ROI can be calculated for your Google Ads and Facebook Ads campaigns.
Automatically calculate campaign ROI
Using Average Sale and Close Rate data, a precise ROI can be calculated for your Google Ads and Facebook Ads campaigns.
Executive report integration
View reporting for advertising in your personalized Business App. See what's happening across all digital marketing channels in one place.
Connect Google and Facebook accounts
Connect your individual accounts via your Google Ads Manager Account (former MCC) or through Facebook Business Manager
View advertising results in real-time
Live reporting for your Google and Facebook digital advertising campaigns.
Features Comparison: Advertising Intelligence & Advanced Reporting
Add Advanced Reporting and discover unique insights & trends about your digital advertising.
|Features||Advertising Intelligence||Advanced Reporting|
|Bring Facebook Ads and Google Ads under one roof||✓||✓|
|Easy to use and understand||✓||✓|
|Delivers the most important metrics||✓||✓|
|Compare Facebook Ads and Google Ads results side-by-side on the Overview Page||✓||✓|
|Delivers the most important metrics, including real ROI||✓||✓|
|See total impressions, clicks, CTR, CPC, spending, and conversions in the Overview Page||✓||✓|
|For each campaign, see impressions, clicks, CTR, CPC, spending, and conversions on the Overview Page||✓|
|Customize the date range to compare results and view trends over time||✓|
|Click into any campaign to view the sales funnel, objective, and spend metrics specific to that campaign||✓|
|Deeper campaign analysis — See individual ad performance, keyword performance, Google Analytics results, and YouTube reporting (when applicable) within the Campaign View||✓|
Get Advertising Intelligence for FREE!
We offer Advertising Intelligence as a free tool for as long as you need it. By signing up you will also have access to the My Business App which includes other free products. Advertising Intelligence provides the most important metrics and compares at the platform level. When you're ready, it's easy to addon Advanced Reporting to unlock more detailed reporting for campaigns, individual ads, and keywords alongside Google Analytics results.