Advertising Intelligence & Advanced Reporting

Brings your advertising campaigns under one roof so you can see what’s working across various platforms.

If you can't measure it, why do it?

Digital advertising campaign measurement and analysis can be overwhelming. Data overload is common and trying to compare one advertising platform against another requires logging in to different platforms to try to find common data points. We take the manual work out of managing and analyzing ad campaigns from multiple platforms with our free, Advertising Intelligence. Bring transparency and trust back to your digital advertising reporting so you can make informed decisions.

Advertising Intelligence made easy

Advertising Intelligence brings your pay-per-click (PPC) and digital ad campaigns from multiple digital advertising platforms under one roof for easy comparison. Get the metrics that matter the most, automated reporting, and find out what’s making you money.
  • One login to view ad effectiveness for multiple platforms
  • Stay up-to-date with a summary of the metrics that matter
  • Dig deeper into the real-time data for each campaign
  • See which platforms are making you money
  • Pinpoint your ROI for every campaign
  • Supports businesses with one or multiple locations

If you use outside resources to manage your digital advertising, Advertising Intelligence is your tool for easy oversight. Let Advertising Intelligence be the single source of truth for your advertising campaigns.

If it doesn't result in a profit, why keep doing it?

Digital advertising is great for getting your message out quickly and targeting your likely customer to boost sales for a period of time.

But are you ready to convert the traffic you're buying into hard cash? If the customer checks out a review website before making a purchase and sees a competitor with more reviews and stars you may lose that conversion. When they do click through to your website and it is slow or not mobile-friendly, they may bounce back and convert with a competitor.  

Before committing your budget, review your current online marketing readiness with our Free Snapshot Report

Spend smarter and save

Advertising Intelligence helps you make informed decisions before allocating budgets and building campaigns.   By pulling in data from multiple platforms, the smart insights and comparison tools help you to interpret which platforms deliver the best ROI.  You can quickly determine what’s making you money and what was just a lesson learned.

ROI calculator explained

Using Average Sale and Close Rate data collected from each unique user, a precise ROI can be calculated for your Google Ads and Facebook Ads campaigns.

Automatically calculate campaign ROI

Using Average Sale and Close Rate data, a precise ROI can be calculated for your Google Ads and Facebook Ads campaigns.

Executive report integration

View reporting for advertising in your personalized Business App. See what's happening across all digital marketing channels in one place.

Connect Google and Facebook accounts

Connect your individual accounts via your Google Ads Manager Account (former MCC) or through Facebook Business Manager 

View advertising results in real-time

Live reporting for your Google and Facebook digital advertising campaigns.

Use Advertising Intelligence to consolidate reporting from the following platforms

Google and Facebook are the most widely used advertising platforms.  By connecting your existing Google Ads and Facebook Ads Manager accounts to Advertising Intelligence, you can consolidate reporting from these advertising platforms:
  • Google Search Ads
  • Google Display Ads
  • Google Analytics
  • YouTube Ads
  • Google Shopping Ads
  • Gmail Ads
  • Facebook Ads
  • Instagram Ads
  • Messenger Ads
  • Audience Network Ads
Screenshot of Multi Location Overview dashboard

Supports multi-location

With Advertising Intelligence businesses with multiple locations can easily view digital ad campaign performance across all locations.  This is useful for you to see how well your business's digital ads are meeting objectives as a whole.  It also makes it easy for businesses to track and compare their digital ad success, impressions, clicks, and conversions, by individual location.

  • Highlights top and bottom performing locations

This will tell you whether certain locations are performing better or worse in terms of company-wide advertising objectives. Or, you can see how well each location is meeting their individual goals.

Advanced digital advertising reporting and analytics

Because Advertising Intelligence is a free product, additional metrics and functionalities, like in-depth campaign oversight, and date filters, can be unlocked by upgrading with the Advanced Reporting add-on.

Unlock more ad result details

The Advanced Reporting add-on unlocks the ability to compare campaigns, discover trends, and customize your reporting.

  • Customizable reporting features
  • Customizable date ranges for analyzing
  • Metrics for individual campaigns

Visualize campaign results

Allows you to set a campaign objective, see the campaign funnel and performance.

  • Customizable date range
  • Relevant metrics to match your campaign objective
  • Analysis of keywords and each ad creative

Get Advertising Intelligence for FREE!

We offer Advertising Intelligence as a free tool for as long as you need it.  By signing up you will also have access to the My Business App which includes other free products.  Advertising Intelligence provides the most important metrics and compares at the platform level.  When you're ready, it's easy to addon Advanced Reporting to unlock more detailed reporting for campaigns, individual ads, and keywords alongside Google Analytics results. See a comparison of features for Advertising Intelligence and Advanced Reporting.

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Features Comparison: Advertising Intelligence & Advanced Reporting

Add Advanced Reporting and discover unique insights & trends about your digital advertising.

Features Advertising Intelligence Advanced Reporting
Bring Facebook Ads and Google Ads under one roof
Easy to use and understand
Delivers the most important metrics
Compare Facebook Ads and Google Ads results side-by-side on the Overview Page
Delivers the most important metrics, including real ROI
See total impressions, clicks, CTR, CPC, spending, and conversions in the Overview Page
For each campaign, see impressions, clicks, CTR, CPC, spending, and conversions on the Overview Page
Customize the date range to compare results and view trends over time
Click into any campaign to view the sales funnel, objective, and spend metrics specific to that campaign
Deeper campaign analysis — See individual ad performance, keyword performance, Google Analytics results, and YouTube reporting (when applicable) within the Campaign View

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