Local Digital Marketing Articles & Insights

Illustrated street scene with two businesses

Why Do Business Listings Matter?

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on…
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Restaurant server saying can I take your order?

How Best to Support Local Restaurants

Brian X. Chen, a personal technology columnist for The Times, has these suggestions for ordering delivery or takeout from your favorite local restaurants while letting them keep most of the money. With so many people stuck at home, the use…
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Inbound Linking

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - some inbound linking can hurt your search ranking. How is this known for certain? Well, for one, Google makes it clear they will penalize your website if you violate their quality guidelines.  "Buying links or participating…
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Analytics charts illustration

12 Google Analytics Custom Reports For Better Insights

Most of the Google Analytics data that people spend time with is merely suggestive. By using custom reports and segmentation you can reveal the data that provides the most insights for optimizing your efforts. This article by Shanelle Mullin, 12 Google…
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Carefully Craft Your Backlink Anchor Text

Careful crafting of anchor text is one aspect of a linking strategy that is often missed. Backlinks can be highly effective in boosting your domain authority which may be considered in the search engine ranking algorithm.  One of the first…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page…
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