Local Digital Marketing Articles & Insights

digital tools appearing to be overflowing from a cardboard box

Local Business Online Survival Kit

What you need now to prepare for what's next. This suite of tools includes free e-commerce & communications solutions to help your local business get through COVID-19. E-Commerce websites Enables local business owners to sell products and services fast through…
Continue reading
Illustrated street scene with two businesses

Why Do Business Listings Matter?

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on…
Continue reading
Restaurant server saying can I take your order?

How Best to Support Local Restaurants

Brian X. Chen, a personal technology columnist for The Times, has these suggestions for ordering delivery or takeout from your favorite local restaurants while letting them keep most of the money. With so many people stuck at home, the use…
Continue reading
Inbound Linking

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - some inbound linking can hurt your search ranking. How is this known for certain? Well, for one, Google makes it clear they will penalize your website if you violate their quality guidelines.  "Buying links or participating…
Continue reading
Analytics charts illustration

12 Google Analytics Custom Reports For Better Insights

Most of the Google Analytics data that people spend time with is merely suggestive. By using custom reports and segmentation you can reveal the data that provides the most insights for optimizing your efforts. This article by Shanelle Mullin, 12 Google…
Continue reading

Carefully Craft Your Backlink Anchor Text

Careful crafting of anchor text is one aspect of a linking strategy that is often missed. Backlinks can be highly effective in boosting your domain authority which may be considered in the search engine ranking algorithm.  One of the first…
Continue reading