Local Digital Marketing Articles & Insights

Analytics

12 Google Analytics Custom Reports For Better Insights

Most of the Google Analytics data that people spend time with is merely suggestive. By using custom reports and segmentation you can reveal the data that provides the most insights for optimizing your efforts. This article by Shanelle Mullin, 12 Google Analytics…
Continue reading

Google Search for Power Users

Google is more that just a search box where you type in keywords, click search and wait for the results page. You can fine tune your search in many ways. For example, if you want to search within a website…
Continue reading
Wearable on wrist

What Happens on the Internet Every 60 Seconds

This Infographic was created by GO-Globe.com and includes the following Internet activity stats: Around 750,000 hours of videos watched and more than 400 hours of videos uploaded on Youtube More than 4.2 million searches on Google More than 393,000 photos uploaded…
Continue reading
Web Links

Carefully Craft Your Backlink Anchor Text

Careful crafting of anchor text is one aspect of a linking strategy that is often missed. Backlinks can be highly effective in boosting your domain authority which may be considered in the search engine ranking algorithm.  One of the first…
Continue reading
Hamburger navigation menu icon

Hamburger Menus on Desktops, Why?

All the cool kids are using hamburger menus,≡, in their desktop interface designs. But why? The so-called hamburger, drawer, three-line, or slideout menu has been around since 1981. This originated from the first graphical user interface (GUI), which was designed…
Continue reading
Search submission checklist

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page…
Continue reading