Local Digital Marketing Articles & Insights

Four steps for responding to positive reviews

A good or bad reputation can mean the difference between a business thriving and expanding or closing its doors for good. In the digital age, a business's reputation is highly influenced by customers using online review platforms like Yelp, Google,…
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Improving Wages for Restaurant Workers

It’s been a long time coming, but the strain that the pandemic has brought to the restaurant industry has brought on a reckoning. In this article learn about the progress being made with the Raise the Wage Act this year…
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The 6 best Social Media Platforms for Restaurants

Social media platforms have changed the face of restaurant marketing altogether. Restaupreneurs no longer need to rely on word-of-mouth marketing and can use social media platforms to build brand awareness, display ads, and increase their revenues. If you are running…
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Responding to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer but all the searchers that come afterward. Seeing a business…
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Why Your Local Business Listings Need to Be Accurate

As a business, how likely is it that potential customers will wander through your door? The whole point of an online presence is to engage with customers and entice them to make an appointment or reservation or come to your…
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5 Reasons Your Business Needs a Blog

By providing valuable content, Content Marketing helps you to engage with your audience, build relationships, and drive the actions you most desire. While traditional marketing has a strong focus on describing product features, content marketing is all about providing value.…
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