Local Digital Marketing Articles & Insights

After the click illustration

Conversion – It’s What Happens After The Click That Matters

Web marketing doesn't end once a visitor clicks through to your site.  That is just the beginning. What happens after the click will determine if your web marketing efforts are successful. So what exactly is post-click marketing and how can…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two…
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Analytics Tools for Web Sites and Social Media

If you can't measure it, why do it?  Below is a list of social media and web site measurement and analytics tools that should be considered for tracking and analyzing your online marketing efforts. Please post a comment if you…
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Illustration of new top level domains

Google’s New List of “Generic” TLDs

Google has clarified how they treat generic top-level domains (gTLDs) in search results.  These newer domains are treated like any other gTLD such as .com and .net. By default, most country code top-level domains (ccTLDs) will be used by Google…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On…
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