Local Digital Marketing Articles & Insights

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page…
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Analytics Tools for Web Sites and Social Media

If you can't measure it, why do it?  Below is a list of social media and web site measurement and analytics tools that should be considered for tracking and analyzing your online marketing efforts. Please post a comment if you…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.…
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Google Penquin

Matt Cutts Video on the Next Penguin Update

Google's Penguin update will be out over the next few weeks.  In this video Matt Cutts, Google’s head of search spam, provides an overview of what to expect.  Basicly warning SEO's about black hat techniques. For a text summary of the…
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