Analytics Tools for Web Sites and Social Media

If you can’t measure it, why do it?  Below is a list of social media and web site measurement and analytics tools that should be considered for tracking and analyzing your online marketing efforts.

Please post a comment if you have suggestions for additional tools or if one of these is no longer available. Note that many of the links were updated on May 12, 2020.

Alexa – Web metrics
BackTweets – Find content published on Twitter
BlitzMetrics – Social media dashboards for your brand
Brandwatch – Social media monitoring tools
ClickMeter – Click-fraud detection. Real-time clickstream tracking.
CyberAlert – All media monitoring and measurement
Google Alerts – Keyword alerts via email
Google Analytics – Web analytics
Google Trends – Web content trends over time
HootSuite – Social media management
Marketing Grader – SEO reports
Mention – Keyword alerts via a web app
Quantcast – Direct audience measurement
Sentiment360 – New media intelligence for business
Sprout Social | Engage, publish and analyze
Synthesio – Global social media monitoring (good for large, global brands)
Sysomos – Business intelligence for social media
Talkwalker – international social media monitoring
Wordle (No longer available) – Provides a visual word cloud of content

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