Analytics Tools for Web Sites and Social Media

If you can't measure it, why do it?  Below is a list of social media and web site measurement and analytics tools that should be considered for tracking and analyzing your online marketing efforts.

Please post a comment if you have suggestions for additional tools or if one of these is no longer available. Note that many of the links were updated on May 12, 2020.

Alexa - Web metrics
BackTweets - Find content published on Twitter
BlitzMetrics - Social media dashboards for your brand
Brandwatch - Social media monitoring tools
ClickMeter - Click-fraud detection. Real-time clickstream tracking.
CyberAlert - All media monitoring and measurement
Google Alerts - Keyword alerts via email
Google Analytics - Web analytics
Google Trends - Web content trends over time
HootSuite - Social media management
Marketing Grader - SEO reports
Mention - Keyword alerts via a web app
Quantcast - Direct audience measurement
Sentiment360 - New media intelligence for business
Sprout Social | Engage, publish and analyze
Synthesio - Global social media monitoring (good for large, global brands)
Sysomos - Business intelligence for social media
Talkwalker - international social media monitoring
Wordle (No longer available) - Provides a visual word cloud of content