Analytics Tools for Web Sites and Social Media

If you can’t measure it, why do it?  Below is a list of social media and web site measurement and analytics tools that should be considered for tracking and analyzing your online marketing efforts.

Please post a comment if you have suggestions for additional tools or if one of these is no longer available. Note that many of the links were updated on May 12, 2020.

Alexa – Web metrics
BackTweets – Find content published on Twitter
BlitzMetrics – Social media dashboards for your brand
Brandwatch – Social media monitoring tools
ClickMeter – Click-fraud detection. Real-time clickstream tracking.
CyberAlert – All media monitoring and measurement
Google Alerts – Keyword alerts via email
Google Analytics – Web analytics
Google Trends – Web content trends over time
HootSuite – Social media management
Marketing Grader – SEO reports
Mention – Keyword alerts via a web app
Quantcast – Direct audience measurement
Sentiment360 – New media intelligence for business
Sprout Social | Engage, publish and analyze
SWIX – Social marketing optimization and analytics
Synthesio – Global social media monitoring (good for large, global brands)
Sysomos – Business intelligence for social media
Talkwalker – international social media monitoring
Wordle (No longer available) – Provides a visual word cloud of content

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1 Comment
  1. It is very much essential to analyze our social media marketing strategy so that we can easily measure the profits and success. But due to lack of sources, we are unable to track down our social media marketing success. But this article provide some essential points and tools that help to do the analysis of our social media marketing strategy. Thanks for such a wonderful collection.

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