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By providing valuable content, Content Marketing helps you to engage with your audience, build relationships, and drive the actions you most desire.
While traditional marketing has a strong focus on describing product features, content marketing is all about providing value. I’ll give you an example.
Let’s say that you have a company and you sell cameras. A traditional marketing approach would be something like “Hey customer, I have a camera with 10 megapixels. Wanna buy it?” Whereas a content marketing approach would be more like “Hey customer, here are 5 tips for taking photos at night. By the way, I have a camera that is just perfect for that. Wanna buy it?”
Do you see the difference?
Another thing that is important to note: Effective content marketing ties content to your brand. You can’t just talk about anything, you have to pick a topic that is both related to your business and valuable to your customers.
How do you know if your topic is valuable to your customers? You need to understand your audience. What are they looking for? What do they need to know? What are their pain points? Once you nail down all of these questions and provide valuable content, you’ll start to convert prospects into customers, and customers into repeat buyers.
Here are some of the benefits of content marketing:
When you put your valuable content out there, you are improving your brand awareness because people can share it and amplify your digital presence.
By providing valuable content to your customers, you automatically build authority and trust. People will see you as an expert in your industry, which also helps to foster stronger customer relationships.
And you know who else loves great content? Google. That’s why content marketing can help you improve your SEO, generate more traffic to your website, and get more qualified leads.
There are many types of content that you can include in your content marketing strategy.
Blog: Blogs are not expensive and they can increase your brand awareness.
Case Study: Case studies can illustrate how you helped a customer become successful.
Infographic: Combine stats with eye-catching visuals to deliver valuable information.
Social Media: Promote your business on Facebook, Instagram, and other social networks.
Videos: Videos can be a bit expensive, but they are very powerful and have a strong ROI.
Quick tip here: Something really cool about content marketing is that you can repurpose content in different formats, which helps you save time and money. You already have the information, you just have to present it in another way.
Facts about Blogs from the Content Marketing Institute
Content marketing gets 3x more leads than paid search advertising.
66% of marketers use blog articles in their social media content.
49% of B2C marketers outsource content creation.
Let’s talk about 5 reasons why businesses need a blog
1. Improve your SEO
Everyone knows that it’s important to rank well on Google and other search engines, but most small business owners don’t realize that improving their SEO ranking is as easy as blogging!
If you’re unsure of what to write about, the best way to choose a topic is to identify where you’re missing content for certain areas of business. If you’re hoping to rank well for a certain keyword, like lawn-mowing, for example, consider topics that feature that kind of phrasing. Our team can help you come up with blog topics that will help you improve your SEO.
2. Convert website traffic into leads
Every single new piece of content you put out into the world is one new opportunity to bring in new leads. The key, though, is to ensure you have a call to action that will generate the leads.
The best blog CTAs offer something to entice readers to take action. E.g.: “If you’re interested in this service, give us a call and enjoy 25% off until the end of the month”
3. Establish yourself as an industry expert
If you are operating a successful business, it’s because you know what you’re doing right? You’ve worked hard to become an industry or subject matter expert in order to be the best at what you do in your area.
Blogs are a great opportunity to showcase all your expertise and establish yourself as an industry expert. You can even incorporate a little bit of your personal opinion into blogs if you feel confident to do so.
4. Give people content to share
When it comes to blogs, you want to get your content in front of as many people as possible.
Now, unless you have plenty of time to email, DM, and text your blog link to everyone you know and their dog, you need to make that content SO good that the readers that stumble across it (or the ones you sent to it directly) are compelled to share it with others.
5. Provide content for your social media
Engaging content is at the very heart of your business’s social media presence. No one wants to follow a company page that consistently tells you about their updated hours or their current sales. That content gets very dry and boring very quickly.
BUT if you have interesting content that you hope is share-worthy, you should publish it on your business’s social media profiles.
How My Digital Agents do Blogs
Discovery call: It all starts with a discovery call. Understanding your audience is the most important thing to consider when writing a blog. After all, you know your customers best. During the call, we get to know your clients, their business, their goals, and their customers. We do our best to think like you, so we can create blogs that seem as they were created by you. You’re more than welcome to suggest which topic we should focus on, or we can offer some suggestions for topics that might appeal to your audiences.
Research: The best blogs are based on facts. To create quality content, we do our research to ensure we’re sharing nothing but the most factual information to make sure you are represented as a leader in your field.
Writing: Once we have all the information we need, we write your blog within 10 business days. Our writers are bright and creative, with a love of all things content! They work hard so you know you’re getting content with factual data, engaging information, and a little personality too.
Editing: Our editors then pick the blogs apart, from top to bottom to ensure the content is nothing but top-notch before it makes it to your website.
Client revision: Of course, we’ll never publish anything without your say so. If you have revisions or suggestions to make, we’d be more than happy to help you shape the blog to your standards.
WordPress: Finally, if you maintain a WordPress site, we can publish the blog articles on your behalf. Share your credentials with us and we’ll take it from there. Easy huh?
Writing blogs is hard and it takes time, especially when you have to take into consideration the audience, tricky topics, grammar, make it compelling, insert a call to action, etc. So that’s why you should leave the job to My Digital Agents. Ask us how.