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David delivers the strategic vision and road maps that are in alignment with stakeholders for successful product launches and campaign channel optimization.
♦ He provides expert advisement and training to advertising agencies and companies in all aspects of customer targeting, segmentation, and personalization as well as customer behavior economics and the latest digital technologies.
♦ David gathers and analyzes business and customer data to determine how to add customer value while meeting the objectives of the company.
♦ David defines and translates business goals and customer needs into strategies for user-centered experiences.
♦ He provides digital strategy, website design specifications, online reputation management, search channel marketing, web analytics, and performance reporting.
♦ Additional services include auditing current digital activities, customer analytics, web analytics, and managing digital marketing channels including search (SEO and Paid), Display Advertising, Email, Social and Mobile.
David is a very creative and grounded e-marketing consultant who brings real world needs and results to life on the web. I was lucky to have met him and would not hesitate to hire him again or recommend him to others.
Director eCommerce/Marketing Communications, Cummins Inc
David is a very dedicated at his craft. I actively sought him out and recruited him to come to Cummins, where he spearheaded our SEO/SEM initiatives when most companies had no clue to the importance of those strategies. He is a seasoned veteran at driving revenue via emarketing strategies and would be an amazing asset to any corporation seeking to growth via the Internet.
Corporate Communications Manager, Cummins Inc.
David is a wealth of knowledge when it comes to the Web. I lead a Web group across the company and consistently would consult with David about agendas and topics to present to the group. David conducted a workshop with the group getting everyone updated on best practices and Web standards. He was tireless in his efforts to bring Cummins up-to-speed with the Web. I went to David whenever I needed to bounce ideas off of him or needed his expertise. Many times I heard people in the company refer to him as our Web guru. I would highly recommend David, his work ethic, his wealth of knowledge and integrity.
Director, Web Communications & Development, Carleton College
I've had the pleasure of working with David at three different companies (Cummins, Colle & McVoy, Campbell Mithun), and I would give him the highest marks professionally--both for his broad knowledge of marketing and advertising, and for his specialized knowledge of all aspects of e-marketing. David is tireless about keeping up with the latest technology and e-marketing trends, and he has a unique talent for looking beyond the technological bells and whistles to understand how it all fits into an integrated marketing campaign.
Director, Sales Marketing Customer Engineering IT, Cummins, Inc.
David was always at the forefront of web strategy for our company. Not only was he was our #1 advocate for best practices and quality standards, but he also was a pioneer in implementing the appropriate technologies which supported what was best for the business.
Liz Sheridan Rammer
Executive Vice President, LifeScience Alley
David is highly recommended as a website analyst, teacher and implementer. David did an excellent job of identifying where the LifeScience Alley website was missing opportunities for search engine optimization. He thoroughly reviewed our site and helped us prioritize where we should spend our time and effort in areas such as keywords and metatags. He was great at teaching us how to make the changes ourselves as well as what to look for in new social media opportunities that can help us maximize our reach with just an investment of our time. He is a great resource for small to mid-sized companies with no IT/web expert in-house and has made a very positive difference for our website.
Owner, General Rooter, LLC
“We have had a terrible time getting all the information across the web to sync up and be correct for our business. Since May 2021 our web people have told us they are trying to get it all fixed. David had the entire web synced for us within 2 days. I can not stress enough how knowledgeable and efficient David is. Thank you David for doing everything you said that you could for us. You saved us a lot of time and more importantly money.”
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