Local Digital Marketing Articles & Insights

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:…
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Google Penguin

Matt Cutts Video on the Next Penguin Update

Google's Penguin update will be out over the next few weeks.  In this video Matt Cutts, Google’s head of search spam, provides an overview of what to expect.  Basicly warning SEO's about black hat techniques. For a text summary of the…
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Social Media Expert with Perfect English Needed!

A social media company in the Philippines has posted this job opening on oDesk (now Upwork).  They forgot the part about "Do as I say not as I do!"
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Social Media ROI – Tracking Conversions on Landing Pages

Before starting a Web marketing effort, smart marketers define the Key Performance Indicators (KPI).  Also known as Key Success Indicators (KSI), these are used to measure the performance of Web marketing efforts against pre-defined goals. For a website, you could use Google Analytics…
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