How a local business found success with My Customer's Voice

Pizza Pirates Case Study

Pizza oven
*The name of the client has been changed to protect privacy and anonymity.

Pizza Pirates* is a local pizza shop, specializing in decadent and aptly-named delights such as the Swashbuckler and Buccaneer Pizzas.  Despite their quality ingredients and affordable prices, the public perception of Pizza Pirates was lacking due to previous ownership. They needed a strategy that could use their current customers to grow their sales and expand their customer-base.

Trending keywords in reviews

90% of customers rely on a business’s reviews to make a purchase decision.

What are you waiting for? Use your happy customers to do your marketing for you!


Take advantage of its small set of clientele to gain a following.
The immediate goals were to:

  • Improve reputation, increasing star rating
  • Earn consistently positive reviews online
  • And ultimately, drive online orders and foot traffic


My Customer's Voice is a powerful tool that was used by Pizza Pirates to capture customer reviews on their most popular review sites, including Google, Zomato, and Facebook. Using the information the business gathered on their online ordering platform, the staff at Pizza Pirates began sending an average of 6 review requests a day.

Using My Customer's Voice with these best practices has proven to be the recipe for success for Pizza Pirates:

Frequency: Sends review requests daily, when the customer’s memory is fresh and their experience is vivid

Visibility: Links to the most popular review sites for the industry means more impactful and visible reviews

Branding: Customizes the copy of the SMS messages to come from a familiar person at the business, asking for genuine feedback, and wishing to establish a connection of trust with the customer


Prior to asking for reviews, the business’s reviews had plateaued. After just one month of sending review requests, the number of customer reviews shot up dramatically.  From very few customer reviews and a mediocre star rating to consistently positive reviews and a boosted star rating, consistently sending review requests was proving effective.

Overall, Pizza Pirates has seen an increase of star rating by 1.2 stars since its inception and can attribute roughly a 20% increase in sales* to the increase in customer reviews and improved online presence.

The bottom line is that increasing the number of customer reviews a business receives can contribute to tangible business results, including boosting brand trust and increasing sales.  Using My Customer's Voice to send email or SMS review requests contributes to a healthy online reputation for your business—and that investment goes a long way!

* Business owner’s own estimation based on sales records

+1.2 Stars

+35 Reviews/Month

+20% Sales

Get My Customer's Voice Express for FREE!

We offer My Customer's Voice Express as a free tool for as long as you need it. By signing up you will also have access to the My Business App which includes other free products. My Customer's Voice Express includes using email to request reviews on the most important websites, Google and Facebook. When you're ready, it's easy to upgrade to the Pro edition to remove limits and unlock more features including requesting reviews for more than forty additional websites. See a comparison of features for Express and Pro.